Advertising apparatus.



s. G. BOEBNSTEIN. ADVEBUSING APPARATUS. APPLICATION FILED NOV. 3. i9|3.`

Patented Dec. 12, 1916.

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SIGISMOND G. BOERNSTEIN, 0F WASHINGTON, DISTRICT OF COLUMBIA.

ADVERTISING APPARATUS.

Specification ofLetters Patent.

Patented Dec. 12, 1916.

Application led November 3, 1913. Serial No 798,875.

To all whom it may concern Be it known 'that I, SIGIsMoND Gr. BoERN- STEIN, a citizen of the UnitedStates, residing at Washington, District of Columbia, have invented certain new and useful Improvements in Advertising Apparatus, of which the following is a specification.

This invention relates jointly to improvements in advertising apparatus and moving picture machines, and has for its primary object the novel production or exhibiting of moving pictures directly on the glass or pane of the show window of a store, whereby the dealer in any class of goods may exhibit his wares in a manner which will be exceedingly attractive and efficient from an advertising standpoint. v

A further object of the invention is to provide improved means whereby the apparatus may be expeditiously made-to conform to the particular requirements of any given case, as, for example, the size of the show window the depth thereof, and the consequent required size or area of the field of display of the moving pictures and the distance the rojecting machine must be spaced from tffe glass of the window.

The invention also has for its object improved means or mechanism of this character, the parts of which are so constructed and arranged that they will not occupy or require the entire space of the show window for their operation, but will permit all of the show window, with the exception of a prescribed area, to be utilized for ordinary display purposes.

A still further object of the invention is an advertising apparatusy which may be very lquickly put up in position for operation in a show window so that the pictures may be projected from the rear and be viewed from the front by the passers-by, the apparatus including a frame which may be easily secured to the rear face of the glass at` the front of the window without the necessity of employing visible fastening devices, whereby the attractiveness of the display is added to and without the necessity of permanently securing the frame to the glass, the construction and arrangement of parts providing for the almost instantaneous attachment and detachment of the entire apparatus without the necessity of making any changes inl the construction of ther show window, and

length, said cone being arranged for del tachable connection at one end to a frame which is preferably made up of a plurality of extensible and separate parts provided with means, whereby they may be easily secured to the glass of a show window and extended or contracted, in Lassembled relation to each other, to produce a field of the required area. And the invention also aims to generally improve devices of this class so as to render them more useful and commercially desirable.

Vith these and other objects in view, as will more fully appear as the description proceeds, the invention consists in certain constructions, arrangements and combinations of the parts that I shall hereinafter fully describe and claim.

For a full understanding of the invention, reference is to be had to the following description and accompanying drawing, in which- Figure 1 is a side elevation of my device, the view being in the nature ofa diagram, with onepart in section and one part partly broken away. Fig. 2 is a fragmentary face view of the frame of the apparatus. Fig. 3 is a fragmentary sectional view thereof, and, Fig. 4 is a sectional view of one of the members of the extensible cone.

Corresponding and like parts are referred to in the following description and designated in the accompanying drawing by like reference characters.

Referring to the drawing, the numeral 1 designates the glass frontof a show-win dow, 2 the body portion of the show or display windowitself, and 3 a picture projecting or moving picture machine which may be of any size or type suchv as will fulfil the requirements 0f the case, the moving picture machine being intended to be positioned upon a foldable stand or the like at or in the rear of the show window so as to project the pictures forwardly upon the glass 1.

In carrying out my invention, I provide a preferably rectangular frame 4 made up of separable sections with mitered corner joints, said sections being preferably formedv of liber or some other suitably rigid and light substance or material. Preferably, each of the sections of the frame 4 is formed of extensible parts or members having nest-ing or telescopic relation with each other as indicated at 4, whereby they may be eX- tended or contracted to produce a frame of the required size. The frame 4 is preferably provided with a relatively soft facing 5 of felt, velvet, rubber or some equivalent substance or material, and each section is provided, preferably near or at its ends, with suction cups 6 of rubber or the like, whereby the entire frame may be easily secured to the rear side of the glass front without being permanently connected thereto and without the employment of any fastening devices which will be visible, to all practical intents and purposes.

If desired, the frame 4 may be formed on its inner edge with a longitudinal groove or rabbet 7 for the reception of a glass, this being desirable in some cases where, for example, the pictures are shown in the center or back of the window; but it is to be understood that my invention is primarily designed for use with the frame 4 directly in contact with the rear face of the window front or glass pane 1, in which event, the separate glass in the groove 7 would be dispensed with.

In connection with the frame 4, I use a cone, designated 8 as a whole. This cone may be of any desired shape in cross section, although conforming to the outline of the frame with which it is used, and is preferably also formed of ber, although it is to be understood that the invention is not limited in this regard. It is made up of any desired number of truncated members or sections 9 arranged for telescopic relation with each other, as clearly illustrated in the drawing, whereby any number of sections may be removed or added, as required, and whereby the entire cone may be knocked down for purposes of transportation or shipment. One member of the sectional and telescopic cone 8 is preferably formed with a sight opening 10 in its side, the walls of said opening being obliquely disposed with reference to the longitudinal axis of the cone and being designed to afford the operator at the machine 3, a view of the field which is circumscribed by the frame 4, so that he may at all times, view the field and see to it that the machine is working properly and that the pictures are properly displayed.

Another section of the cone is formed with an outstanding edge flange 11 which is adapted to be engaged by turn buttons l2 or similar readily detachable fastening devices carried by the sections of the frame 4,

whereby the cone, at its larger end, may be readilyattached to the frame and as readily the cone will be properly supported in rigid condition.

From the foregoing description in connection with the accompanying drawing, the operation of my improved picture projecting and advertising apparatus will be apparent.

In the practical use of the device, the frame 4 is adjusted to the required size and secured by lits suction cups 6, to the rear side or face of the glass front of a show window, for example, and the cone S is attached to the frame and extends rearward in a horizontal position therefrom, the cone being lengthened or shortened, as required, and having positioned at its rear or smaller end, the moving picture apparatus or projector 3.

Thus, when the machine is set in operation, there will be seen by the passers-by in front of the show window, pictures of living models displaying gowns or cloaks, for example, or pictures of the various steps of the manufacturing operation showing how various goods are made, whereby an attractive advertising means is provided, it being proposed in the preferred manner of operation, to arrange the iilm in such a manner that the operation will be a continuous one, the series of pictures being repeated as long as desired.

It will be seen that I have provided for this purpose a very simple construction and arrangement of parts which may be readily adjusted, both as to the area of the field and the length of the cone, whichvmay be readily collapsed so as to occupy very little space in being carried from one place to another, and which may be readily set up and eXpeditiously secured to the glass front of a show window so as to project the pictures from the rear forwardly. It will also be noted that the opaque cone 8 will occupy a comparatively small part of the space in the show window and that the apparatus will in no wise interfere with the remaining space being lighted and employed for the display of any desired articles.

It is to be understood that the portion of the glass front which is bounded bythe inner or outer edge of the frame 4 is coated or otherwise prepared in some way as to render it capable of retaining and displaying the pictures projected thereon by the moving picture machine, a substance being preferably employed which may be readily removed when the, apparatus is not in use.

While the accompanying drawing illustrates what I believe to be the preferred embodiment of my invention, it is to be understood that the invention is not limited thereto, but that various changes may be made in the construction, arrangement and proportions of the parts without departing from the scope of the invention, as defined in the appended claims.

1. An advertising apparatus of the character described, including a light confining cone, a frame connected to one end thereof, and means carried by said frame for adhesively connecting the same to a glass.

2. An advertising apparatus of the character described, including a light confining cone, a frame connected to one end thereof, and means carried by the frame for causing the latter to adhere to a glass, the frame being formed in its inner edge with a groove, for the purpose specified.

3. An advertisin apparatus of the character described, including a frame provided with a groove to receive a pane of glass, and suction cups carried by said frame, for the purpose specified.

4. An advertisin apparatus of the character described, inc uding a frame provided with a flange, a light confining cone provided at one end with a flange and adapted at such end to slip over the flange of the frame, and fasteners carried by the frame for engagement with the flange of the cone,

whereby to connect the cone and frame together.

5. An advertising apparatus of the character described, including a light confining cone, a frame connected to one end thereof, and means for atta-chin said frame to a glass, said frame being formed with a relatively soft facing designed to engage the glass.

6. An advertising apparatus of the char acter described, including a light confining cone, a frame connected to one end thereof, and means for attaching said frame to a glass.

7. An advertising apparatus of the character described, including a light confining cone, a frame connected to one end thereof, and suction cups carried by said frame, for the purpose specified.

8. In an advertising apparatus of the character described, an extensible light confining cone, and an extensible frame connected to one end thereof, for the purpose specified.

9. An advertising apparatus of the character described, including a light confining cone, and a frame adapted to be connected to one end thereof, said frame being constructed in a plurality of separable extensible sectons.

10. An advertising apparatus of the character described, including a light confining cone, consisting of a plurality of separable sections arranged in telescopic relation to each other, and an extensible frame engageable with said cone.

l1. An advertising apparatus of the character described, a light confining cone, a frame provided with a laterally extending Hange over which one end of the cone is adapted to be slipped, the said end of the cone being formed with an outstanding flange, and turn buttons carried by the frame and arranged to engage the flange of the cone tor secure the cone and frame together.

In testimony whereof I afix my signature in presence of two witnesses.

SIGISMOND G. BOERNSTEIN.

Witnesses:

GORDON LATHRor, FREDERICK S. STITT.

Copie: of this patent may be obtained tor nve cents each, by addressing the Commissioner of Patents, Washington, D. C. 

